Dropbox Gift Box:
My role & Responsibilities:
Consulting:
- Concept
- Strategy
- Creative
- Roadmap
Director:
- Project Mngmt.
- Sourcing
- Filling/Packing
- Fulfillment
Design:
- Product
Manufacturing:
- Incense
- Loose Leaf Tea
- Tea Cup
- Match Holder
- Soy Candle
- Playing Cards
- Soap + Dish
Overview:
Dropbox asked me and the Misc. Goods team to help them create a customized, one-of-a-kind assortment of holiday gifts for all of their employees. After our first meeting, it became clear that this box needed to feel special in every way, from the design of the packaging, to the quality of production, assortment of gifts and customer experience.
In the end, we had produced 12,000 products across 10 different skus and 3,000 boxes. And we shipped each assortment to one of their designated 10 Dropbox offices, from Tel Aviv to San Francisco.
The Team:
Creative Director:
- Garrett Prince
Graphic Design:
- Garrett Prince
Project Manager:
- Tiffany Miller
Photography:
- Chris Behroozian
A custom lip balm, soy candle and strike-anywhere matchstick holder.
A custom lip balm, soy candle and strike-anywhere matchstick holder.
Cont'd
Dropbox’s gifting project is a good example of a project where the client team came to us with a strong concept and a variety of problems they needed solved. We were able to solve their problems with a comprehensive plan that built a development strategy, production solutions and roadmap for completion around their concept.
The manufacturing network and in-house capabilities we built developing Misc. Goods Co. enabled us to prototype and create products on a tight timeline with many moving parts.
The project gave us the opportunity to use one of our superpowers: bringing product ideas to life through rapid prototyping paired with a robust production network.
Approach:
Our approach - be smart, be nimble, be creative - guided our decision making giving us clear steps forward we could share with our client at every stage of the project.
We designed this wallet to include all the the parts of our slim wallet Peter loved, but with added personal touches for the perfect collaboration.
One of the goals of this project was that the Dropbox team was able to deliver a unique and personalized experience to all of their employees. When completed, each employee was able to select their choice of four different boxes containing a different assortment of items designed themes generated by the Dropbox team.
Consulting:
Working with Dropbox’s talented design team, I was able to provide an efficient roadmap for a quick turnaround while also bringing 10 years of experience of product development, decision making and project management.
Product Development:
We developed four completely new products for this project. Our capabilities in rapid prototyping, familiarity with materials and ability to approach the development process from both the design and production perspective allowed us to bring these products to life within the project timeline and budget.
Production/Sourcing:
We managed production for every piece of this project (10 different items, 12,000 pieces) including packaging through our network of quality manufacturing partners and in-house production capabilities built over 10 years of designing and making our own products.
Logistics:
We arranged the packing, labeling, palletizing and freight of all 3,000 custom-selected gift boxes to be delivered to 10 locations around the globe.
Many things to many
people at many
different times
:)